Anti-piracy company MUSO has today
announced a revolutionary series of upgrades to its market-leading platform,
bringing improved performance and benefit to over 1,000 leading companies in
film and music.
Since
2009, MUSO have provided mass-scale takedown and online optimisation services
for both major and independent labels, reducing the effects of content
infringement and helping guide audiences back towards legal options. The new
platform services, launched at SXSW this year, will be the biggest upgrade
since the company launched in 2010, and will increase the coverage and scope
for labels using the service up to a hundred fold, while also tapping into and
mimicking consumer behaviour on search engines, to optimise popular search
results towards legal content, on a massive scale.
The
new platform now includes remarkable functionality for labels – like the
ability to search entire artist catalogues for infringement with just one
implementation, with even greater cost-efficiency. MUSO have also rolled out
both full and partial automation options for companies using their dashboard, to
make their system the fastest and easiest to implement and utilise across the
industry.
MUSO’s new platform will be
available from Monday, when the company unveil it at a product launch during
SXSW, following a six-month beta trial with the music industry.
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