People from across the North East of
England shared their experiences of the charity and live music to shape its new
identity.
The search for Sage Gateshead’s new name
started when it was announced that an arena and conference centre would be
built next door and would be called The Sage.
But whilst the region's biggest cultural charity has changed its name and look, its commitment to great live music for everyone remains at its heart.
The charity’s audiences, young
musicians, artist friends, orchestral musicians and community partners are
spreading the word and popping up at launch events throughout the week.
And across this weekend, 16-17
September, The Glasshouse throws open its doors for two days of live music,
building tours and music-making opportunities. Everyone is welcome and
everything is free. This Open House weekend will celebrate the charity’s new
name and a new year of great live music for all. To reserve a place on a tour
or see a full list of Open House events, visit The Glasshouse’s website.
As part of a new set of ambitions and
linked to the idea that ‘Music lives and grows here’, The Glasshouse is
launching a new Music Pass, planting a seed to support future music lovers. For
every baby born in the North East and Cumbria this year the charity will give
families a voucher to be spent on their concerts, gigs, or classes.
Abigail Pogson, Managing Director of The
Glasshouse said: “Thanks to everyone who shared their experiences of live music
with us to help shape this new identity. Today marks a new era, building on all
that has happened over the charity’s near 20 years so far.
“We’re looking forward to continuing to
see people across the North East enjoy and make great music, working both with
musicians from across the globe and from our most musical region.”
The centre’s new identity was created
with Manchester-based design team Music. Their process kicked off with
conversations with people from across the North East.
Hundreds shared memories of hearing and
learning music at The Glasshouse and what this meant to them. This was
celebrated on a dedicated website where thousands watched and listened to each
other’s stories.
The new identity reflects the vibrancy and energy of the music making that happens within The Glasshouse’s walls and in its activity throughout the region. A new marque celebrates the music centre’s bold architecture which people said ‘was as much a symbol of home as the Tyne Bridge’. Out of this has emerged a visual language that combines the joy of music and iconic status of the charity’s home at Gateshead Quays.
2 comments :
At first I was a little confused. Back in the day when I'd taken the Queen's shilling and served my country in the RAF the term 'glasshouse' - or to be more precise - glass house meant imprisonment in what the Americans referred to as 'the Stockade'.
However, upon reflection, I thought, what a better place to be imprisoned in than the Glasshouse formally known as Sage Gateshead? It would be like locking up a kid in a sweet shop, a boozer in a bar or a music lover, irrespective of genre, in one of the world's great concert halls and, I won't be throwing any bricks!
The clue was/is in 'Gateshead'. 'The Sage' was nothing more than a (necessary?) marketing ploy. Now we have 'Glasshouse'. Who had the final say naming it thus?
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