Cheltenham Musings 2025 – Day 1 (May 2)

A theme established itself quite early at this year’s festival and it was summed up by a comment one of Steve’s ex-bosses was fond of making, namely “In business, always take the money off the customer, mate.” This seemed to be a reasonable rule of thumb for any retail business, and yet, time and again we found ourselves unable to spend our money in Cheltenham. Points go to the ice-cream vendor in the main area who was eager to take our cash and plenty of it for a couple of outsize salted caramel cones. “Never eat anything bigger than yer ‘ed,” was another one of Steve’s, however on this occasion we let it slide. The surprise was that we were eating ice-cream at Cheltenham instead of standing under the trees out of the rain, as in previous years. Indeed there were stand pipes for the dehydrated to fill their water bottles from. If we wanted some more water at Cheltenham 2024 we just wrang out everything we were wearing.

Armed with our ice-creams we sauntered over to the main free stage and caught about ten minutes of mellow summery soul from Vanessa Carr. More heavyweight fare came from Superorganic fusion. As we’d arrived we had been surprised by a blues wailing teenager whose name we didn’t get. A bold Joplinesque delivery, verily she was the Bessie Smith of Cheltenham Ladies College.

With cash to spend we headed for the Record Lounge, provided this time round by Rough Trade On Tour. Last year there was no on-site record and CD shop and we had to bring our money home with us. Surely, this year would be different. In the ‘Lounge’ the Ishoo Bishoo Band was playing on the speakers. They weren’t on at Cheltenham and, if you liked what you were hearing you couldn’t buy any of their albums. You could buy albums by Led Zeppelin, Iggy & The Stooges and Sam Fender. Demand for their albums was low because they weren’t on at the Festival. I bought a Duke Ellington At Newport double CD. He wasn’t on either. Across the weekend a few more enterprising acts were selling their own albums straight after their gigs but vast amounts of money were not being spent.

In keeping with the theme of this year’s festival (see above) when we got to the Parabola Arts Centre for our first gig the card machine at the bar wasn’t working and they wouldn’t take cash.

It was still sunny when we came out. Dave Sayer