(Press release)
Jazz FM has increased weekly reach to 556,000, up 19% quarter on quarter, with total hours unchanged at 1,660,000.
Listening across the UK has grown at twice the rate as in London with 56% of listeners living outside the London area compared with under 40% in Q1 2016 before Jazz FM re-launched nationally on DAB+ over a year ago.
The weekly audience is slightly male biased at 52%, with two-thirds of listeners aged 15-54. The audience profile has continued to skew younger with 15-34’s now representing 37% of weekly reach.
Jazz FM’s ABC1 audience profile has increased to a record 80% of weekly reach – the highest ABC1 profile of any national radio brand, including all BBC networks.
All weekday programme audiences have increased, with Jaime Crick’s Breakfast Show attracting a record 143,000 listeners and Chris Philips’ Morning Show achieving the highest audience of the week at 189,000. Sunday attracts the station’s highest audiences of the week with 171,000 listening across the day.
Nick Pitts, Content Director, Jazz FM said “Great results, great audience growth and all a result of great effort by the team in the Jazz basement… it’s really gratifying that listeners all over the UK are enjoying our music.”
* Thanks to Curtis Mayfield.
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